PROVIDENCE
Blue Chip Press Release - 2006/06
UNIQUE
AND SUSTAINABLE MANAGED CARE MODEL IN THE MINING INDUSTRY
Blue
Chip (June 2006) speaks to Donald Alexander, Chairman of PROVIDENCE Healthcare
Risk Managers, recent joint winners of the PMR Diamond Arrow award for the best
large managed care company in SA, and winner of the best managed radiology
programme.
Blue
Chip: You must be pleased with the PMR Diamond Arrow Awards?
Donald
Alexander: We certainly are, although we were caught a little by surprise when
PMR contacted us in December last year. We have always been a low profile
operator, so it has been quite rewarding to receive this recognition which
arises out of feedback from our clients.
Blue
Chip: What do you think sets PROVIDENCE apart?
Donald
Alexander: By focusing on niche markets, principally in the mining industry and
the Eastern Cape, we have developed unique customised models that are
sustainable.
With the
unbundling of the Mines Benefit Society at the end of 1996, we set up a model
for Harmony Gold (when it was still part of Randgold) which was unique then and
still is today. By force of circumstances we had to run an ultra-affordable
model for the scheme to survive.
It was
quite unrefined in the early days but has evolved over the years into a finely
tuned, fully integrated model.
Blue
Chip: What are the key components to this model?
Donald
Alexander: Essentially, delivery is built around mine hospital facilities in
the mining areas. The key element is an effective gatekeeping mechanism which
we manage through multi-disciplinary primary healthcare medical centres in
close proximity to the hospitals. The clinical staff are all employed there, so
there is no incentive to over service and, in fact, a large component of their
performance appraisals revolve around cost-effectiveness and quality.
Also by
working with the mine hospitals as the first tier of preferred providers we
have been able to substantially contain the hospital costs.
Similarly,
we have developed an effective formulary which is actively managed with both
acute and chronic medicines and, where possible, in the hospitals. This
hands-on Pharmacy Benefit Management has achieved huge savings.
Another
important element has been to develop a tight network of specialists in each of
the main disciplines. This has given us the opportunity to work closely with
these specialists to our mutual advantage.
Blue
Chip: How different is this model to a typical medical scheme?
Donald
Alexander: Substantially different in that it is a hybrid of a number of
different models including staff model HMO, Preferred Provider Networks,
capitation and discounted fee-for-service. Coordinating all of this through IT
has been a long hard struggle but we are now getting excellent data with
relative ease. One of the advantages of this struggle is that the model is not
easy to replicate. This not only increases barriers to entry but also sets us
apart in terms of running similar models in areas that are well suited to
unique delivery arrangements.
Blue
Chip: How successful has the model been?
Donald
Alexander: Aside from providing rich benefits to a poor risk profile at very
low rates, relative to the commercial scheme market, we were approached by Gold
Fields in 2004 to look at implementing a similar model with their medical
scheme, which we did from 1 January 2005. They had previously been making use
of a typical new-generation product structure.
Managing
their scheme has been particularly gratifying. Not only did we provide many
more benefits, but we also cut the contributions on the main option by 14% and
still added 25% to their reserves at the end of the year. This year benefits
were increased and rates reduced by another 3%.This was despite the annual
increase in tariffs.
The most
gratifying thing is that we were so focused on making the model work that we
were unaware of how successful it had become.
Blue
Chip: With Harmony and Gold Fields both being in the mining industry, have
there been any opportunities for synergies with their healthcare arrangements?
Donald
Alexander: Absolutely. This has been consistent with our core belief and
strategy that, in the same way that the mining industry is consolidating, the
delivery of their healthcare also needs to consolidate. The industry is well
positioned to centralise certain core functions such as healthcare delivery
(hospitals and medical centres), purchasing, formularies (and pharmacies),
administration and actuarial services which would allow each of the mining
companies’ to plug into these centralised services.
PROVIDENCE
has done this for Harmony and Gold Fields on a smaller scale by sharing medical
centre facilities and using each others mine hospitals. Aside from cost
savings, there are a number of other synergies, not least of which has been the
expansion of the delivery footprint, making access that much easier.
Blue
Chip: And what about the future?
Donald
Alexander: We will continue to focus on developing unique customised delivery
models in niche markets, particularly in areas where there are high volumes of
members in relatively small geographic areas.
Blue
Chip: Thank you.